Art & Design
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YouTube Design System

 

YouTube — Design System (Contract Role)

 

Role: Visual Designer (Design Systems)

Timeline: September 2022 — April 2024

 

Overview

During my contract with YouTube, I worked on enhancing an internal design system that served multiple product teams. The goal was to ensure consistency, accessibility, and efficiency across a wide range of user experiences. While the details and visual assets are protected under NDA, I can share the process and outcomes that made this work impactful.

 

My Role

I collaborated with product designers, engineers, and accessibility specialists to define reusable UI components, establish clear usage guidelines, and ensure that the system could scale for future needs. My responsibilities included:

  • Auditing existing components for consistency and accessibility.

  • Designing new system components aligned with brand principles.

  • Authoring documentation to guide adoption across distributed teams.

  • Partnering with engineers to ensure design feasibility and performance.

 
 

Goals & Challenges

  • Establish visual and interaction consistency across diverse product surfaces.

  • Improve accessibility compliance while maintaining brand identity.

  • Create documentation that was clear, usable, and adoptable by distributed teams.

  • Balance speed of delivery with the need for quality and maintainability.

 

Process & Approach

Audit & Analysis – Conducted a cross-product review to identify inconsistencies and common patterns.

Component Definition – Collaborate on abstract, reusable UI components that met multiple product needs.

Documentation – Authored usage guidelines, visual examples, and developer handoff notes to enable adoption.

Impact & Outcomes

Reduced duplicated design effort by creating shared assets for multiple teams.

Increased adoption of the design system across teams, leading to more consistent UI experiences.

Provided a scalable framework for future component additions.

 

Reflection

This project strengthened my skills in design systems thinking, accessibility, and cross-disciplinary collaboration. I learned the importance of balancing brand expression with functional consistency, and how documentation can make or break adoption in large organizations.