Hey there, I’m Daniel Reibold.

I’m a UI and Design Systems Designer who has recently expanded into UX design, with over a decade of experience working across industries like consumer electronics, e-commerce, insurance, and online streaming. I love creating digital experiences that feel intuitive, scalable, and pixel-perfect. My goal is to design work that helps people accomplish their goals without friction.

I started out as a formally trained artist with a B.A. in Graphic Design and a minor in Photography from San Jose State University. Over the years, I’ve built on that foundation with hands-on work in digital product design, brand systems, and large-scale platform rollouts. Most recently, I completed the Google UX Design Professional Certificate, which helped me sharpen my skills in usability testing, interaction design, and user research. My work has spanned everything from small businesses and startups to Fortune 100 companies, giving me a wide perspective on how design systems and user experience can scale.

One of the highlights of my career was leading UI design for the Apple Online Store Bag and Checkout redesign. It was a high-stakes project with global visibility, and the results spoke for themselves. We exceeded our success metrics by four times. At Apple, I also worked on the Apple Store App redesign, helping move the design language from skeuomorphic to flat, and contributed to the development of scalable frameworks that shaped the mobile-first experience. Those projects taught me the value of balancing consistency with innovation, creating a system that works everywhere while keeping the human touch that makes design feel alive.

In recent years, I have focused heavily on design systems. At YouTube, I expanded their Figma design libraries for mobile and web, refined component standards, authored documentation, and partnered with cross-functional teams to ensure adoption. At Esurance and Allstate, I helped unify their design systems across platforms, aligning brand identity while streamlining developer handoff. I enjoy the challenge of system thinking, finding the patterns, eliminating redundancy, and making sure the building blocks are solid so teams can move faster with confidence.

My design philosophy is simple: make it clear, make it useful, and make it last. Good design should reduce complexity, not add to it. It should create paths forward, not walls. I see myself as a designer who can move fluidly between craft and structure, paying close attention to details while keeping an eye on the larger system.

Outside of work, you’ll probably find me reading comics, making woodblock prints, building LEGO creations, or geeking out on science fiction. Sci-fi inspires a lot of how I see design. I want to help build a better future, one closer to Star Trek than 1984 or Terminator. A future where technology empowers people, systems work seamlessly in the background, and design brings clarity instead of confusion.

That is the future I want to help create, one design system, one user flow, and one experience at a time.

Excelsior!